Soilèir began in 2021 with two friends and a simple concept of helping brands move into territories, both geographically and product marketplace, that they either hadn't been able to or hadn't considered.
Our co-founders, Ross Lazaroo-Hood and Sitki Gelmen, had previously founded the Landmark Insurance Group, then set up their joint family charity, The RUSA Foundation, to help disadvantaged individuals.
They both saw an opportunity to develop a new company to help those brands that were growing but missing out on distribution and new consumers’ markets.
Providing water brands a full bottling offering including white labelling quality water and the ability to gain significant growth in new areas.
Selection, innovation, distribution with a wide range of offerings to complement brands to create new marketplaces with the single purpose to help expand beyond comfort zones and see their ripple effects.
Our story is about seeing the next steps for those brand's pursuit of more than just scratching the surface. We are very passionate about being socially responsible employers and champions of a mixed ability workforce, providing training and career development for additional needs plus socially disadvantaged young people.
Our management team are committed to develop a social impact, sustainable and responsible environment for our company and our partner supply chains.
Being based in Northern Ireland we are at the heart of the United Kingdom and at a strategic pathway to all of Europe.