Our Co-Chairmen are commitment to development in a sustainable and responsible brand. Ross and Sitki are passionate about being socially responsible employers and champions of a mixed ability workforce, providing training and career development for additional needs and socially disadvantaged young people.
Soilèir began in 2021 with two friends and a simple concept of helping drinks brands move into territories, both geographically and product marketplace, that they either hadn't been able to or hadn't considered.
Our co-founders, Ross Lazaroo-Hood and Sitki Gelmen, had previously founded the Landmark Insurance Group, then set up their joint family charity, The RUSA Foundation, to help disadvantaged individuals.
They both saw an opportunity to develop a new company to help those drinks brands that were growing but missing out on distribution, new consumers’ markets, bottling requirements including white labelling quality water and the ability to gain significant growth in new areas.
Selection, innovation, distribution with a wide range of offerings to complement brands to create new marketplaces with the single purpose to help expand beyond comfort zones and see their ripple effects.
Our story is about seeing the next steps for those drinks brand's pursuit of more than just scratching the surface.
Being based in Northern Ireland we are at the heart of the United Kingdom and at a strategic pathway to all of Europe.