The Soilèir Group has acquired Clearer Water

The Soilèir Group has acquired Clearer and its water brand Clearer Water from the AEL Charity for an  undisclosed sum. Clearer Water is situated on the picturesque shores of Larne Lough and known for  its premium, ethical bottled water, it will come under the Soilèir Group with immediate effect. 

The two entrepreneurs purchasing Clearer Water are Ross Lazaroo-Hood and Sitki Gelmen who  founded Landmark Holding Group, an insurance group. They also formed their joint family Charity The  RUSA Foundation which seeks to promote grass root sports and building community spirit by providing  relief, in whichever form necessary, to disadvantaged and underprivileged families. 

They are no strangers to Larne with Ross being born and bred in the Seacourt Estate. Their other  company Landmark being the established Principal Sponsor of Larne FC and their Charity jointly set  up The Larne Laptop appeal with the Brighter Futures Charity in 2021. This new venture is one that  will see them using their vast experience in growing successful companies to bring a fresh approach  to Clearer which is ready for its next leap and expansion. 

Clearer Water is recognised as a naturally stone filtered alkaline, spring water taken from a deep  aquifer located at Maghermorne on the North Coast of Ireland. The water is of exceptional quality  with a pH of 7.8 and rich in essential minerals, supplying premium bottled water across Northern  Ireland and with a small footprint in England. 

It is not just the source that makes this brand different with Clearer Water beginning life as a social  enterprise company and a proven leader amongst both social and corporate enterprises for  championing a mixed ability workforce. Clearer provides training and employment opportunities for  socially disadvantaged young people in NI. Soilèir are delighted to be able to share this great news and look forward to be working with everyone  at Clearer Water, all our distribution partners and valued customers.

 Soiléir is committed to  maintaining the ethos and integrity of the Clearer Water brand, confirming that Clearer will operate  as a separate entity, retaining all the existing staff and have exciting plans to create further career and  BE BRAVE BE FREE employment opportunities for young people with additional needs, as well as, aspirations to expand  Clearer Water’s product lines.  #

Soiléir’s dedication to their own and Clearer Water’s mixed ability workforce, their recognition of  social value and their desire to manufacture traceable, ethical products will become an exemplar of  how business can be better through inclusive working practices. 

Soiléir’s success will challenge others to reassess their stance on social responsibility and we hope  other companies will rise to the challenge, for the benefit of our communities, our economy and the  NI business sector. 

Ross and Sitki, joint owners of Clearer Water and Co-Chairmen of The Soilèir Group, said: “In addition  to Clearer Water’s unique position and quality water, Clearer has been an inspiration in the NI  communities assisting those with mixed working ability. A growing brand in Northern Ireland with a  passion to be recognised further afield. We will be setting out a wide range of expansion plans,  building the company over the short to long term future that will see growth for the brand and  bringing more mixed ability career opportunities", they continued,” we want to bring a vision of  growth and greater impact to the local communities within the town of Larne and all over NI. At Soilèir  we see the growing demand for exceptional bottled water and the Clearer acquisition will allow the  brand to effectively respond to customer demands at home in NI and in new territories. We will be  making some exciting announcements very soon to enhance the Clearer Brand and new product  ranges - so stay tuned and please support everyone involved at the Clearer Water family; from  purchasing our water to following us on all our social media platforms".