Soilèir is delighted to announce its exclusive partnership with WOW HYDRATE across Ireland, which will see them work with one of the most dynamic brands across the U.K. and now entering Ireland via Soilèir. Soilèir is based in Larne, Northern Ireland and recently acquired Clearer Water.
Soilèir will be working alongside sports drink brand WOW HYDRATE with support from their marketing and ambassadors to provide them with an independent and singular route covering the North and South marketplace of Ireland. Soilèir will be helping to bring one of the most advanced items in the soft drink’s category to the general public through their distribution partner the Henderson Group from the month of April.
As a business, working with such a high-profile brand demonstrates Soilèir 's ability to provide elite services to its partners, supported by Clearer Water and our data led approach.
Jon Hayman, Managing Director of WOW HYDRATE said, "We are delighted to announce our partnership with Soilèir. We pride ourselves on working closely with brands that share the same values as us, and this is certainly true of Soilèir. Much like us, they have big ambitions, and want to make a positive impact with their customers”.
Ross Lazaroo-Hood, Founder and Joint Chairman of the Soilèir Group said, "We are thrilled to be working with WOW HYDRATE in a long-term capacity to deliver their products to a dynamic marketplace. WOW HYDRATE’s exciting approach and similar ethos to our own will help to build a marvellous journey for both management teams and all involved".
Sitki Gelmen, Founder and Joint Chairman of the Soilèir Group added, “Alongside our passionate management styles, we will support WOW HYDRATE through our established local and national distribution channels to see the brand secure a strong position in the soft drinks category over a long-term deal".
Soilèir will be joining Henderson Foodservice at their stand to bring WOW HYDRATE and their own Clearer Water brands to the IFEX Exhibition from 29th – 31st March 2022 at Titanic Exhibition Centre, Belfast.
WOW HYDRATE electrolyte and protein drinks deliver all the essential nutrients at their most powerful via a unique push cap technology. Storing the ingredients in the cap guarantees that vitamins are at their optimum and flavours at their freshest at time of consumption. Refuelling the body without carbs, sugar or fats, each drink is also low in calories. WOW HYDRATE boasts inspirational elite brand ambassadors including Kevin De Bruyne, Tyson Fury and Harry Maguire – plus many more.
Clearer Water is naturally purified through County Antrim, cretaceous limestone, bottled on-site producing a perfectly balanced PH 7.8, alkaline spring water, rich in essential minerals. Clearer Water is a socially responsible employer and champions a mixed ability workforce, providing training and career development for additional needs and socially disadvantaged young people. Our dedication to manufacturing traceable, ethical products will become an exemplar of how business can BE and DO better through inclusive working practices.